Marketing to people that are surfing on the web is completely different than mobile advertising. When people receive a text message from an advertiser, or if they see an advertisement on an application they are using, they are going to react much differently than they would with an online advertisement. For example, when you see an advertisement on Google or Facebook, you may decide to click on that ad depending upon what it says. However, you are going to have a higher probability of clicking on advertisements with mobile applications, and this is why so many marketers are using this as a much more viable form of advertising.
How Does Mobile CPA Marketing Work?
This is a type of marketing that focuses solely upon those that use mobile phones. Some people will receive a text message with an advertisement, whereas others will have applications that are already on their phone where the advertisements will show up. For example, when you load an application, you may see advertisements that will show up before the application begins to work. You can also see ads that are at the bottom of the app, prompting you to potentially click on them in order to purchase what they have for sale. Mobile CPA marketing is specifically designed as a lead generation tool as talked about on the Info Graphics Business Maze website. People will type in their email address, or they can take advantage of a special offer for a product that has recurring billing.
How Successful Is This Type Of Marketing?
This type of marketing can be very successful if you are marketing the right product. Evergreen products tend to be the best. For example, if you are selling face cream, antiaging lotion, or ways to travel for discounted prices, you are going to get a lot of clicks on those ads. It needs to appeal to people on a larger scale when you are marketing to those that you smart phones. The broader the audience, the more successful you will be. In addition, you need to have an offer that is going to give them something for free, or give them a substantial discount on whatever it is that you are selling. CPA offers work the best because of their simplicity. They see exactly what they are going to get, and it will only take them a few minutes to take advantage of that special offer. Best of all, people are more condition to click on advertisements with CPA offers on mobile apps, giving you a higher percentage of people that will actually see what your offer is.
It will take you a few weeks to try out different types of advertisements. This will allow you to see which ad is outperforming the others. You can then roll out with that particular ad, and based upon the statistics of your initial advertising, you can gauge how many subscribers, and how many sales, you are going to make. As long as you continue to make modifications to the advertisement you are using, you can improve upon your results. You do need to have a sizable advertising budget, similar to running PPC advertisements on Google and Facebook. If you do, then this should be one of your top producers for sales and subscribers.