What Mobile App Analytics Tool Is and Its Importance

mobile phone picMobile app analytical tool is a must have tool that will help you know the people using your apps, the devices on which the app is used and where the users are located. The tool utilizes features such as Google play integration and traffic sources reports. It helps understand what may have made him chose and use your app and can help you to determine where you need to invest more resources so as to attract new users and maintain the existing ones.

Mobile app analytics tool utilizes real time reporting capability to identify all those using your app. From event tracking and flow visualization to displays where the user takes action, pauses and even disappears. You will be able to check their loyalty, and allows you to troubleshoot trends.

The tool will allow you to set and track conversions as well as be in a position to determine the time spent on your app. It can help track the goods sold whether real or virtual. The ecommerce tool will enable you see what is selling on the day as well as your users life time value.

App developers can analyze and monetize their app by using Google analytics. At the analysis tabs they will be able to find reports on apps and information required to measure the performance of the business.

Importance of a mobile app analytics tool
The tool is required to enable the business keep up with changing trends by improving on the app features, debugging the app and studying the app behavior from users geared at leveraging engagement and improve ROI. The business can use the tool;
• To make their apps captivating and engaging so as to compel the users to spend more time within the app
• To understand engagement rate and deploy app marketing markets to leverage success.
• So as to gain insight into the app and work on how its quality can be improved.
• Improve the user experience of the apps and improve on it so as to meet users’ expectations.
When you start deploying app analytics, you will;
• Use app analytics to implement mobile app development strategy
• Understand app usage metrics
• Use app analytics to collect real time data for all activities taking place within the app.
• Find out the features that are compelling users to uninstall your app
• Be able to track queries and search terms used within the app
• Enable application navigation
• Be able to carry out A/B testing by using app analytics tools
• Be able to track detailed actions right from the time the app was installed up to the time it was uninstalled.
• Keep track of the visitors and keep their records.
• You can uniquely identify the visitor and keep track of their records.
• Help you track app marketing campaigns easily
• You will be able to detect errors and at the same time be able to debug the app with the analytic tool.
• Be able to track operating networks and mobile devices.

Mobile app analytical tool is thus, a necessary tool that will not help you understand the users but also determine where you must invest more resources to grow your business

Top Quality App User Acquisition Channels

opera mobile phoneFor all app publishers, acquisition of new users is always an area of focus. For publishers with big budgets testing of multiple channels is quite important. Smaller and medium sized publishers have to be more focused and creative in their efforts. However, regardless of the size of the publisher finding high quality users is still a big challenge. The following are the top app user acquisition channels according to developers.
Facebook Mobile Ads

Facebook’s targeting capabilities and reach make it the top tool for user acquisition. The only problem with this channel is that most of the big publishers know the power of this channel. For most small developers user acquisition costs are simply beyond their budgets. However, if you have the resources and know whom you are trying to reach, Facebook is the best choice.
Ad Networks

This is quite a broad category. There are many ad networks out there ranging from global players such as Leadbolt to regional networks such as Vserv. Ad networks do have good targeting capabilities even if they do not match that of Facebook. To find the right network you need to understand your users and those you wish to acquire. Once you do this, seek out ad networks that will help in acquisition.
Cross-promotions With Other Apps

This is ideal for the smaller developers. Developers should reach out to fellow developers serving similar audiences. You can easily connect your own apps to drive installs using tools such as Iddiction and Xplode as well as connecting with fellow developers to grow installs together. For cash strapped publishers cross promoting tends to offer the best ROI.
App Localization

Many developers have localization as an afterthought. They build apps in English, submit it to Google Play, choose the worldwide distribution option and hope. For a serious developer, app localization needs to be standard procedure when developing your app. A great partner for app localization is Tethras to make it easy to translate the app when submitting it to app stores. Take advantage of such tools and see just how your app downloads will soar.
In conclusion, the most important and useful app user acquisition channels are app localization, ad networks, Facebook mobile ads, and Cross promotion with other apps. This article has discussed all these channels in detail. If you wish to see the numbers of installs of your apps soar with quality users, you need to employ these channels.

Why You Should Get Data Usage App

iphone appData usage app is required to reduce bill shocks on data usage. It is a data monitoring application that you must have to ensure that you check on your usage of data, control your data plan and pay less. The tool will help you decide on the amount of data you must use and will help you save thousands of data overages.

When installed, data usage app will run in the background and will give you real time usage info on your screen. The app feature an advanced data usage and tracking engine that is more precise in tracking and giving you the required data usage information as you want it.
For instance if you have a 200 MB monthly plan, it will show if you surpassed the 100 MB use on the 15 day and will warn you if you are approaching your upper limit before the end of the month. This is the kind of information you require to evenly spread your usage throughout the month.

With data usage app, you will be able to set up your data plan and the app will disable the gadget once you reach the ceiling of your plan. You will also receive notifications of the levels attained. The app may be designed in such a way that it can accurately estimate the data usage over time. It may allow you to set multiple warnings depending on the activities you may have planned to undertake.

A cell phone data use app helps users of smart phones to control the amount of data spend on surfing and accessing emails. It can also control the cost of making calls and numbers of SMS send in any given period.

The data usage app by smartphones has revamped user experience . It can enable you pull down the data you used in a given time or month. This does not just reduce your monthly bill but can help you determine the month business was high and months when it was low.

Windows data usage app
The app can help show data used on every network and allow you to monitor each network data flow. You are free to choose and view data usage on hourly basis. You are also free to choose any data range you want to view at any instance. The window data usage app will permit you to;
• Export your data usage reports to excel
• Access data reports and summery as per your wish
• Showcase network connected to and the data used
• Data visualization of graphs for data usage
• Display monthly and custom billing period
• Reset your Data plan
• Customize billings to monthly, weekly or daily basis.
• Design simple setups for billing
• Access data visualization graphs
• Allow you to read data usage even when you are offline
• See both upload and downloads data.
This is the best way you can manage your data. If you realize that you spend so much money on data usage, using this app will enable you check and control the usage. It will constantly alert you so that you can limit further use or speed up whatever you may be doing. Get data usage app today and better your operations.

Mobile App Development For Beginners

mobile globe appsAre you looking to break into mobile app development? It is an extremely hot niche to be in right now. This is due to the rise in smartphone sales. Because of this, consumers and smartphone users are now demanding new and high quality mobile applications to be developed. Also, with an increasing number of users comes an increasing amount of potential profits for developers. The key to mobile app development is knowing how to make a successful application. Doing that is easier said than done. For this reason, we have compiled a list of tips that you can use for successful mobile app development.

Tips:

1. The Why.

The first tip is knowing the why. Why are you making the application? It is critical to know why you are making the application because it is going to determine how you go about it, what features you put into it, and who you market the application to. Are you making the application in order to generate more business for your brick and mortar store? Are you making an application to make it easier for people to buy products from your online website on their mobile phones? Are you making an application to get users and sell ads? All of these questions need to be answered and it all starts with the why.

2. Features.

In order to create a successful application, your application is going to need to have features that make the user experience better than your competition. Focus on adding key features like mobile app analytics for yourself and that will make people talk about your particular app. You want people to share your app with their friends and family or on their social networks. This is how you get more and more users to become aware and use your application.

3. Quality.

Because mobile app development has become such a money making opportunity, a lot of people have tried to cash in on it without really understanding or caring about creating quality applications. Many applications that are brought to the market do not focus on quality and instead focus on quantity. It is imperative that you focus on the quality of your application during development because applications that do not focus on it, do not last. This is because the marketplaces on each operating system make it incredibly easy to share whether or not an application is worth using. If your first 20 users agree that your application is trash, then you will likely be buried along with all of the other failed applications in the marketplace. No one is going to make the effort or spend the money to download your application after it has already been delegated as “trash.” By focusing on your apps quality, you should avoid the bad reviews early on and your application will thrive as a result.

4. Price.

This should be determined by your why. If you are creating an application to make money by itself, you are going to need to charge some money for it, or create a way to advertise on it. Now, if you are making an application as an extension or a tool to grow your existing business, you are going to want to lower the barriers as much as possible. This means that you will likely (in this case) want to make the application free to download and to use. By doing this, you will give users less barriers to using your application which was specifically designed to increase the sales of your existing business. Many companies utilize this approach and it works very well. The best example would be Starbucks and their mobile rewards payment solution application.